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About Dunkin Donuts
Dunkin' Donuts is an American global doughnut company and coffeehouse chain
based in Canton, Massachusetts
in Greater Boston. It was founded in
1950 by William Rosenberg
in Quincy, Massachusetts. Since its founding, the company has grown to become one
of the largest coffee and baked goods chains in the world, with 11,000 restaurants in 33 countries.
The chain's products
include doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages.
The company primarily competes
with Starbucks, as over half the
company's business is in coffee sales, as well as with Krispy Kreme
Doughnuts and Honey Dew Donuts.
Before 1990, Dunkin' Donuts' primary
competitor was Mister Donut, but in February of
that year Mister Donut was acquired by Dunkin' Donuts' owner Allied-Lyons.After the acquisition of
Mister Donut by Allied-Lyons, all Mister Donut stores in North America were offered the chance to change their
name to Dunkin' Donuts.
As of 2014, Dunkin' Donuts is owned
Brands Inc., which also owns Baskin-Robbins
and previously owned the Togo's chain.
The name has evolved since William Rosenberg opened his
first restaurant in 1948 as 'Open Kettle', in Quincy, Massachusetts. The name changed to 'Kettle Donuts' in
1949, and the now corporate name 'Dunkin' Donuts' was adopted in 1950. Rosenberg
conceived of the idea for the chain after his experiences selling food in factories and at construction sites,
where doughnuts and coffee were the two most popular items. Rosenberg sold
franchises of Dunkin' Donuts to others as early as 1955. In 1959, the company began growing, which led Rosenberg
to lobby for Dunkin' Donuts at the International Franchise Association. On September 20, 2002, Rosenberg died
from bladder cancer at the age of 86 in Mashpee, Massachusetts.
The chain's 100th restaurant opened
in 1963, and by 1965, it expanded internationally, opening its first branch in Canada. "Munchkins",
pastries that resemble the center of a doughnut when cut, debuted in 1972. Growth was exponential starting in
1979 when the chain had 1,000 restaurants in 1979, 2,000 in 1990, and 3,000 in 1992. In 1996, bagels were
introduced to the Dunkin' Donuts menu and breakfast sandwiches the following year.
Starting in 2003, the Dunkin' Donuts
brand was revitalized by "by shifting the focus from doughnuts to coffee."
In 2004, the company's headquarters
were relocated to Canton. The following
year, four-time James Beard Foundation
Award nominee Stan Frankenthaler was appointed the company's
debut Executive Chef/Director of Culinary Development. In 2006,
Dunkin' Donuts began using the slogan "America Runs on Dunkin" which continues to be used in many advertisement
In 2008, Dunkin' Donuts opened its
first "green" restaurant in St. Petersburg, Florida, that is Leadership in Energy and Environmental
Design (LEED) certified. The location program
composting to repurpose such wastes as coffee grounds and paper
products into fertilizer for local farms and gardens, water-efficient plumbing fixtures, and the use of well
water rather than potable water for all landscape irrigation. On December
10, 2008, Nigel Travis was appointed Chief Executive Officer of Dunkin’ Brands. He also assumed the role of
Dunkin’ Donuts President at the end of 2009.
In 2010, Dunkin' Donuts' global
system-wide sales were $6 billion. In 2011,
Dunkin' Donuts ranked first for customer loyalty in the coffee category by Brand Keys for five continuous
In April 2012, Dunkin' Donuts
switched its beverage provider from PepsiCo to The Coca-Cola Company, since rivals
increasingly served PepsiCo products in the United States; however, PepsiCo's Gatoraderemained on the
menu. Canadian restaurants
did not switch.
In 2012, Dunkin' Donuts launched an
application for payment and gifting for iPhone, iPod touch, and Android smartphones.
In May 2013, Nigel Travis assumed the
role of Chairman of the Board, and Paul Twohig was appointed to President, Dunkin' Donuts U.S. &
Dunkin' Brands was
when?] by French
beverage company Pernod Ricard S.A.
from Allied Domecq under the
corporate name of Allied Domecq Quick Service Restaurants. Pernod Ricard agreed in December 2005 to sell the
Dunkin' Brands to a consortium of three private-equity firms: Bain Capital Partners,
the Carlyle Group and Thomas H. Lee
On October 1, 2015, Dunkin' Brands
announced that 100 Dunkin' Donuts locations would close. While some analysts showed concern that the company may
have expanded too fast, all of the affected locations were owned by Speedway LLC, which were acquired
through its acquisition of Hess Corporation's retail
operations. The company said it still plans on opening new locations elsewhere, including California.
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