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) is an American
and specialty retailer,
jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories,
as well as some leather goods.
Many of these goods are
sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for
and is particularly
known for its
markets itself as an arbiter of taste and style.
Connecticut in 1837 as a "stationery and fancy goods emporium", the store initially sold a wide variety of
stationery items, and operated as "Tiffany, Young and Ellis" in
The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the
firm's emphasis on jewelry.
Tiffany & Company
has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany
clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm
at the time, Tiffany only accepted cash payments, and did not accept payments on credit.
catalog, known as the
"Blue Book," was published in 1845 in the United States (U.S.);
and publishing of the
catalog continues in the 21st century. In 1862, Tiffany & Company supplied the
(Model 1840 Cavalry
Saber), flags and surgical implements. In 1867, Tiffany & Co. was the first US firm to win an
award for the excellence in silverware at the
in Paris. In 1868,
Tiffany was incorporated.
In 1870 the company
built a new store building at
15 Union Square
West, Manhattan, designed by
and costing $500,000.
It was described by
The New York
as a "palace of
Tiffany stayed at this
site until 1906.
In 1877, an insignia
that would become the famous
"NY" logo was struck on
a police medal of honor by Tiffany & Company—the Yankees adopted the logo in 1909. In 1878, Tiffany won the
gold medal for jewelry and a grand prize for silverware at the Paris Exposition, which gave the Tiffany brand name
added prestige. In 1887, Tiffany bought the French Crown Jewels which attracted publicity and further solidified
the Tiffany brand's connection to quality diamonds.
The company revised
Great Seal of the United
in 1885. In 1902, after
the death of
Tiffany, his son,
Tiffanybecame the company's first official Design Director.
In 1919, the company
made a revision to the
on behalf of
United States Department of
was rare because it was
awarded only for combat, using the previous design for non-combat awards.
In 1942 the Navy
established the Tiffany version for
-combat heroism, but in
August 1942 the Navy eliminated the Tiffany Cross and the two-medal system.
In 1956, legendary
Tiffany to create Tiffany Holiday Cards (circa 1956-1962).
of the U.S. at the
time, commissioned Tiffany to design a
china-service that featured 90 flowers.
In November 1978,
Tiffany & Co. was sold to
for about US$104
million in stock. However, in a 1984
article, the Fifth
Avenue Tiffany store was likened to the
department store during
due to the high number
of inexpensive items on sale;
complained about declining quality and service. In August 1984, Avon sold Tiffany to an investor group led by
William R. Chaney for US$135.5 million in cash. Tiffany became public again in 1987 and raised about US$103.5
million from the sale of 4.5 million shares of common stock.
Due to the 1990–1991
recession in the United States, Tiffany commenced an emphasis upon mass merchandising. A new campaign was
launched that stressed how Tiffany could be affordable for all; for example, the company advertised that the
price of diamond engagement rings started at US$850. “How to Buy a Diamond” brochures were sent to 40,000 people
who called a toll-free number specifically set up to target the broader population.
However, to maintain
its image as a luxury goods company, high-style images remained on display in Tiffany stores.
In 2000, The Tiffany
& Company Foundation was established to provide grants to nonprofit organizations working in the areas of
the environment and the arts.
In June 2004, Tiffany
that the latter was making profits from the sale of counterfeit Tiffany products;
however, Tiffany lost
trial and on
On January 28, 2008,
a collaboration between the Japanese mobile-phone operator
and Tiffany & Co.
was announced. The two companies designed a cellphone, limited to ten copies, and containing more than 400
diamonds, totaling more than 20 carats (4.0 g). Each cellphone cost more than 100,000,000 yen (£781,824).
A media report in
early July 2013 revealed that former Tiffany & Company vice president Ingrid Lederhaas-Okun was arrested and
charged with stealing more than $US1.3 million of diamond bracelets, drop earrings, and other jewellery.
According to prosecutors from
the official charges are "wire fraud and interstate transportation of stolen property."
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