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About Home J.Crew:
J.Crew Group, Inc.
, is an American
multi-brand, multi-channel, specialty retailer
. The company offers an assortment of women's, men's and children's apparel
, including swimwear, outerwear, loungewear, wedding, bags, sweaters, denim, dresses, suiting,
jewelry, and shoes. As of August 2012, it operates more than 300 retail stores throughout the United
States. The company conducts its business through retail, factory, crewcuts,
Madewell stores, catalogs and online.
In 1947, Mitchell Cinader and Saul Charles founded Popular
Merchandise, Inc., a store which did business as Popular Club Plan and sold low-priced women's clothing marketed
through in-home demonstrations.
The 1980s marked a booming sales period for catalog retail
and L L
Bean. Popular Merchandise initiated
its own catalog operation, focusing on leisurewear for upper-middle-class customers, aiming for a Ralph
Lauren look at a much lower price. The first
Popular Club Plan catalog was mailed to customers in January 1983 and continued under that name until 1989.
Popular Club Plan catalogs often showed the same garment in more than one picture with close-up shots of
the fabrics, so customers could
get a sense of how the garment looked on the body and be assured of the company's claims of
Throughout the mid-1980s, sales from catalog operations grew
rapidly. "Growth was explosive—25 to 30 percent a year," Cinader later recollected in The New York Times. Annual sales grew from $3 million to more than $100 million over five
In 1985, the "Clifford & Wills" brand was launched, selling
women’s clothing that was more affordable than the Popular Merchandise line. The brand was sold to Speigel, Inc. in 2000 with the
intent to boost sales.
In 1987, two executives left the company to start their own
In 1989, Popular Merchandise, Inc. became known as J.Crew, Inc.
The company attempted, but failed to sell the Popular Club Plan brand.
Also in 1989, J.Crew opened its first retail store,
Street Seaport in downtown Manhattan.
In June of 2015, The New York Times reported that J. Crew's women's division
was undergoing a slump because of the company's failure to react to two market trends: cheap
fashion" and "athleisure"
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